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In The Bakken, The Self-Defense Business Is Good, But Is It Necessary?

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On a recent Tuesday night in Dickinson, North Dakota, five women were sitting in the living room. It felt like a slumber party — no shoes, no husbands and no children — except these women were passing a stun gun back and forth. It's a purple stun gun with a rhinestone wrist strap.

Business is booming for Damsel in Defense, an Idaho-based company that throws home sales parties for self-defense products. In 2011, there were no sales reps in North Dakota. Now, there are about 30. Boom towns have never been friendly places for women.


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